How To Use Google AdWords For Increased Sales?

Running a business demands huge sales and profits to make the business successful and famous all around the world. But businessmen always keep thinking how to increase their business sales like what is the real mantra behind this increased sales. Using Google AdWords, you can boost your sales by following the right process. Basically, Google AdWords is an online platform which is used for displaying different ads on Google. 

People who are interested in display ads have to pay for displaying their required ads on Google. The ads display part cover brief ads, product listings, generating mobile app installation, service offerings within the Google network. Advertisers have to pay when anyone clicks on their displayed ad and the partner website will receive a defined amount of generated income. How to advertise on Google AdWords? This is the most concerned question that comes in everyone’s mind when they are also  planning   PPC-Services to use Google AdWords.

  • Define Your Objectives

Clearly define your objectives to represent the right offers that you want to highlight for promoting your business brand. You must think strategically and choose the required areas that will yield a good ROI. AdWords Campaign should get run in the right direction while you are launching a product or want to liquidate unsold items, or want to boost the sale of high-margin products.

  • Choose The Best Set Of Keywords

When you are planning a Google AdWords campaign, at that time, keywords should get chosen in the most effective manner. You must choose the most leading and important keywords while planning the AdWords campaign. Because keywords definitely work best and provide the expected outcome after running the campaign.

  • Prepare Some Innovative And Unique Ads

While preparing the ads, you must have clear visions of what you are going to portray in the ad. The advertisement should be relevant to your business, have specific content, enticing product list, exclusive offers at the best prices, etc. You must include the targeted keywords in the title of your advertisement. Don’t forget to include a call-to-action button that should contain verbs to get more clicks. Use punctuation marks and capitalize the important or targeted keywords.

  • Post Your Advertisements At Right Time, Right Place

With the use of Google AdWords, you can post your all types of ads at the most accurate time and at the most preferred place. The whole campaign will run having the essence of the best keywords and with the best communication strategy. The money will get dedicated on each Pay Per Click but you will get the potential and genuine lead from the whole AdWords campaign. It’s up to you how you are generating sales using Google AdWords.

  • Don’t Forget To Calculate Your ROI (Return On Investment)

Using Google AdWords, you can calculate the ROI on each money that you had invested in the campaign. The most important thing lies in how much you are getting back on the amount of spending you had done in running the AdWords Campaign. You can increase the conversion rate, click rate, and even your quality score with the help of Google ads.

It has been estimated that with the help of Google AdWords, you will get increased sales for your business. NarmadaTech is leading the digital marketing industry by delivering the best-in-class digital strategies that will change the face of your business.To know more,  Google AdWords.

 

How To Do In-Depth Link Building In SEO?

Do you want to strengthen your site’s position on the Google search engine? If you do, then you should focus on building strong links. Proper SEO link building gives a great impact on your page ranking and drives more traffic to your website. Having established links to your website is like votes, just like a politician gets elected through a huge number of votes, web pages can secure the top position in the Google search result through strong links as compared to other pages.

Here are the most preferred link building techniques that may worth your SEO efforts:

  • Directories: Directories are very useful and create strong links carrying some value to attract traffic to your website. They are some notable exceptions such as Yahoo and DMOZ directory.
  • Hubs: These are the pages that created on services such as Squidoo. Hubs allow people to create the required pages for their website.
  • Forums: This is the most common link building strategies 2018 to create a signature link and a profile page. These can give a great impact on the pages you link as these links are not merit-based.
  • Social Bookmarking: Social bookmarking sites can be used as the source of valuable links that helps in driving huge traffic to your website.
  • Blogs: These are also not a merit-based unless they are actively managing by the admin and the blog management software such as WordPress.

In-depth link building is quite important and useful as it is a major factor to rank your web pages. Apart from the aforementioned techniques, there are some other link building strategies exist including scontent creation & promotion, links from partners & friends and even reviews.
If you are also seeking the ways for building link in SEO, then these tips would be very beneficial for you. Also, you can take expert assistance to boost your SEO strategy from NarmadaTech Solutions Pvt. Ltd. We are proficient in web development, web designing, digital marketing and YouTube promotion services. From a wide range of SEO plans to choose, you can opt for the one that suits your requirements and set in your budget.

Along with Search Engine Optimization solutions, the team of NarmadaTech is also specialized in delivering top-notch SMO, PPC, content marketing, email marketing and conversion rate optimization solutions at reasonable prices.

How To Make Job-Hunting Easier As A Fresher?

In the present scenario, thousands of college students throughout the country are struggling to get a job as per their qualification and skills. When it comes to experienced professionals, it is easier to grab different job opportunities at higher packages, but for freshers, it is quite daunting to get a good job. Many of them just walk up to companies and hand over their CVs, while some upload their resumes on various fresher job sites. But, there are some tips you should keep in mind to make the job hunting easier as a fresher.

How to make job-hunting easier as a fresher?

  • Research the Company:  Not only freshers, but even experienced folks make a mistake that they walk directly into an interview without making research about the company, its products, and services. Making complete research about the company helps you to leave a great impression on an interviewer that you are really interested in the company.
  • Keep Your Resume Crisp: Your resume plays a significant role in getting the desired job. As interviewer doesn’t have enough time to go through all the things mentioned in your resume to understand your skills and potential, it is recommended to create resume short and professional in which all your skills are highlighted that profile requires.
  • Practice Your Introduction: Most of the fresher have no idea about the importance of practicing introduction part.  You should start your introduction by being polite and courteous while focusing on skills that are your strengths and you think that can easily capture the interviewer’s attention.
  • Curate Your Presence On Different Online Platforms:  Sometimes one interview is not enough to analyze your skills and strengths, the interviewer can also figure out your skills and shortest you on the basis of your online job profile such as LinkedIn.  Maintaining a good LinkedIn profile allows you to get many job recommendations from your senior professionals and professors.

If you are also a fresher and struggling to know how to get a job as a fresher that matches all your qualification and skills, then following the above-mentioned tips can prove to be very helpful for you.

How SEO Works In Digital Marketing?

Digital marketing is the new-emerging trend which is escalating day by day by seeing the online demand. Search engine optimization is the process of improving the online presence of the website on the search engine result page. With the boom of digital trends in today’s modern age, it has become an essential task for every business owner to update their industry by adopting the new trends. With the best site search engine optimization process, you will get better chances for improving the online visibility of your website.

People always feel confused and thinks about what is SEO in digital marketing. It’s a very simple and easy thing that digital marketing is playing a huge role in improving the website visibility on the search engine.

Here are some points that show how the cycle of SEO works

  • Crawling The Website

Every search engine consists of a software which is called as Crawler or also called as Spider. The software helps to crawl the webpage content on the search engine and performs the whole search engine optimization process. The crawler has the ability to detect if any new page or any new change occurred on your website. It is important to perform a simulator test for knowing what a spider can read on your website and performed accordingly.

  • Indexing The Web Pages

After crawling the content, the software named as Spider start the work of storing the indexed page in a massive database that can be retrieved when any user will enter a related keyword or string. Remember such a large database is not possible for humans but the search engine has the capacity to understand the whole content of the page.

  • Search Engine Algorithms

The whole process of search engine run with the help of effective search engine algorithms. There are three types of search engine algorithms like On-Site, Off-Site, and Whole-Site Algorithms. Having the full essence of technical aspects, the whole SEO process is performed in the right manner.

Digital marketing and Search Engine Optimization both are related to each other and benefit each other for providing the most effectual result. With the best strategy, you can achieve success in displaying your website on the top position of the search engine result page.

NarmadaTech is a Reliable Digital Marketing Agency in India that knows how to handle clients’ digital marketing projects to deliver utmost satisfaction.

 

How Web Design Impacts Content Marketing?

We all know that living in the technology-based world, the main thing that business owners require is to develop a website for representing their business online. Having a website will always help you to approach potential customers and drive massive traffic on your website. With the help of intuitive web design and client-engaging content, you can force a person to be on your website for a long time. Content plays a vital role in representing your business and services.

What Is Content Marketing?

Content marketing involves the creation of unique and attractive contents for attracting the targeted audience to your business platform. All these processes are defined for gaining huge traffic and potential leads for your business. Almost, every company is thinking to adopt content marketing trends because it holds many different benefits. In the current time, digital marketing is booming all around the world. The most important part of digital marketing is content as there is a huge requirement of content in performing different digital marketing activities.

Content Marketing Is Used For Mainly 3 Things

  • Increased Sales
  • Cost Savings
  • Loyal Customers

Let’s see how web design is impacting content marketing

  • Easily Searchable And Accessible Content

If you are thinking to represent a massive content on your website, first, make sure that it is easily searchable and accessible for every type of user. With the help of different web design techniques, you can give your user an awesome view to exploring your website. But here again, content is king and needs to be placed systematically. You should keep the content navigation in a proper manner so that the user will be able to access your content quickly. If the content placement is not proper and confusing, then the user will leave your website immediately. Because in such a competitive and busy world, people want everything quickly and in no-time. that’s the reason for keeping your massive content easily searchable and accessible.

  • First Impression Is The Last Impression

Your website is the mirror of your business and this is the reason for having a professional and eye-catchy website design. You must follow the latest web design trends for 2018  and get designed your website as per the new design trends. Your website must have such design that the user should get convinced in the first look. “First Impression Is The Last Impression”, it’s an old and world-famous proverb. Keeping this in mind, you must take some strong actions to make your website design highly professional and attractive. It is true that the user will understand the level of your company just by having a look at your website. That’s why it is important to build your website visually appealing and turn the website visitors into actual customers.

  • Enhance User Experience While Reading

While posting the content on your website make sure that you are using the best web design software. The content needs to get displayed properly like with streamline color and fonts. You must use the same font and color all over the website for providing an improved user experience to the customers. If you had used multiple fonts or colors on the website, then the user will get irritated and leave your website in seconds. All you need to remember is to keep your website with neat and clean design, simple and same type of fonts, uniform color combination, transparent and contrasting background color that user cannot leave your website without reading the content.

  • Keep Your Visitors Engaged With Visual Elements

Some users hold a different perspective of reading content like they connect more by seeing some visual elements or picture based on the written content. Here, web designers come into the picture, as they are the real creative minds who know how to play with the designs. They have the power and experience to hold the user in a particular picture, image, animation, GIF, infographic, etc. With the best design, you can easily grab user attention and force them to stay on your website for a longer time. Video contents are also very effectual and play an important role in getting huge traffic on your website. A user immediately gets connected with any type of image or video rather than reading the whole content.

  • Design A Content-Friendly Website

It is highly important to design a content-friendly website if you are targeting a large number of audience group. You should understand the nature of your audience and then relate it to your business. After analyzing the nature of your audience group, you will get a good response from your targeted audience. Develop such content that users love to read on your website with full interest. It is important to create user-engaging content and get the expected result. With the help of a content-friendly website, you will able to get a huge response from the customers who are looking for the same services.

Conclusion

Website design impacts content marketing in a huge manner. With the best help of effective content marketing strategies, you can get a good traffic on your website. But for that, it is important to follow the above-defined points for running the best content marketing strategies. NarmadaTech is a leading digital marketing company having years of experience in delivering the top-class digital marketing services. If you are also looking for such services, then you can reach NarmadaTech.

How Social Media Marketing Works For Your Business

Social media marketing is booming at a rapid pace in the current digital world where everything is going digital. It has become an important task to walk with current social media marketing trends to stay competitive. Every business sector is using social media marketing for making their business famous all over the world. But one questions always come in the mind of business owners that is how to measure social media marketing performance? You can easily measure the performance of your social media marketing campaigns using social media analytics. You must understand the audience group you are targeting on different social media channels.How Social Media Marketing Works For Your Business

  • Communicate with your audience

Having a fruitful conversation with your targeted audience group can leverage the value of your business on different social media platforms. Audience engagement is very important for connecting with targeted customers. If you are thinking to explore your business worldwide, make sure that you are using all the social media platforms effectively.

  • Correct Your Mistakes

It is very difficult to admit your mistakes and correct them on all the different social media platforms. But admitting errors and making them correct is the key to success. If you are checking all your work before posting it on the social media platforms, you will save your profile from making blunders on your social profiles. With social media measurement metrics, you can get a perfect idea on the performance of your social channels.

  • Be Active And Quick

You have to be very quick in responding towards user comments. It shows how active you are in managing your social media marketing profiles. Also, with such an active approach, you will make a good image of your business on different social media platforms. Make sure to have a proper and engaging communication with the customer and try to solve their all types of queries or confusions related to your business.

Are you also looking to perform the best social media marketing strategy for making your business famous? NarmadaTech has a talented and experienced team of digital marketers who are pro in their fields to serve the clients with the expected result.

SEO Vs SMO: Difference, Methods Involved and Benefits

Do you want to put your website on the top of Google search engine? If you do, then it is advised to you to invest in professional SEO and SMO services. Regardless of your business type, well-established organization or startup, implementing proven SEO and SMO tactics can help you to generate more leads and improve your brand credibility. Well, both abbreviations SEO and SMO for Search Engine Optimization and Social Media Optimization are differing by just one letter, but they are vastly different in terms of features and performance. If you are also confused about the difference between SMO and SEO, then this blog will definitely clear all your doubts.

What is SEO?

SEO involves various methods that make your website get a higher rank on Google search engine results and also considered as the best-techniques to execute SEO activities.

Here are the methods involved in the SEO process:

  • Keyword Planning
  • Link building
  • content optimization
  • SEO Audit
  • Directory Submission
  • Social Bookmarking Services
  • Press Release
  • Blog Writing, Submission and Promotion
  • Guest Blogging
  • Inbound Marketing
  • Social Sharing
  • Image Sharing for web Branding
  • Infographics Promoting for business Category and services

What is SMO?

Social media optimization is one of the best digital marketing approaches to make your social media platform engaging that lead to drive huge traffic to your website.

Here are the methods involved in SMO processes:

  • Creating engaging content
  • Social Network Creation (Facebook, LinkedIn, Twitter, Google+, Pinterest)
  • Profile Maintenance
  • Discussion (Quora)
  • Image Optimization
  • Video Submission
  • Promotional Posting
  • Social Bookmarking
  • Video URL Submission
  • Unique content
  • Engagement
  • Social sharing

Well, SEO focuses on improving the ability to drive visitors and websites ranking through the Google likes, while  Social-Media-Marketing focuses on driving traffic on your website via different social media platforms. If you have responsible, easy to access, professional and user-friendly website and you are not using SEO and SMO strategies, then your website may useless. Many studies have shown that businesses who have invested in SEO and SMO have achieved a great response from their targeted customers. 

If you are also a business and looking for the best SEO and SMO services to generate higher revenue, then NarmadaTech is the name you should trust on. The company holds profound knowledge and years of expertise to deliver the highest quality SEO and SMO services that meet all your expectations in terms of branding and credibility.

 

All You Need to Know About Page Speed Metrics

Website speed is considered as the most important part of search engine optimization process and everyone out there is concerned about this point. If you are an owner of any business, you must have an SEO-friendly website to rank higher on the search engine result page. Now, the important question arises here is How to speed up web page loading time? There is a lot of things about page speed metrics and you should keep yourself aware of all such points to increase the speed of your website pages on the search engines.

Here is the description of all you need to know about page speed metrics

  • Loading Time Of Pages
    This is the most common point of site speed metric that every digital marketer focus on. Page loading time is defined as the time taken by a page to display all the functions completely. Users are more prone towards the front-end of the page that loads rather than the technical loading or the background of the complete page. You can get all the details of page loading time on Google Analytics that will help to increase the page loading time if it’s very slow. In this manner, you can get a full idea of website performance metrics.
  • Document Communication Time
    This metric is used for alerting the user that when they can communicate with the elements of your web pages. Google Page Speed is very important and one must maintain this speed for leading their website in less time. All the factors like bounce rate, speed metrics, contentful paint are important to increase the speed of your website. In this way, you can check the document communication time metrics in the Google Analytics and improve the lacking points of your website.
  • Size Of The Pages
    Size of the website pages plays an important role in making your website error free. This does not come directly under speed metric but is very useful for loading your website instantly. All the images of your website should be optimized and have less size to look properly and load fast. Page speed metrics is essential and one must look after all the analytical data if they are aiming to take their website on the top position of the Google search results.


    Conclusion

    Digital marketing is booming at an unstoppable rate and with this expansion, the role of SEO has widened up to enhance the presence of your website on the search engines and all types of social media channels. If you are looking for the best digital marketing or SEO services, then we at NarmadaTech hold huge expertise in delivering the best-in-class digital marketing services. Our SEO team is highly professional and experienced in managing all types of SEO activities.

The Evolving Digital Marketing Trends In 2018 That Are Hard To Ignore

Digital Marketing

Today, with the advancement in digitization, the business world is changing right before our eyes. Regardless of the business, digital marketing is considered as the boon to grab all the opportunities come in your pathway. Have you accomplished all the things you have decided for this year in your business? Do you wish to implement more effective digital marketing trends that turn to be fruitful for the years to come?

As the year 2018 progress, the era of digital marketing is taking a dramatic shift towards big data, micro-moments and many more cutting-edge technologies. there are countless digital marketing trends evolving that are hard to ignore to turn your efforts into the consistent business growth. those top digital marketing trends for 2018 are-

  • Chatbots: For the last few years, Chat-bots have become the most popular and latest digital marketing trends all over the world. this is the perfect example of customer engagement and marketing automation. Many companies are already employing Catboats to provide instant response to customers’ questions and comments or strengthen their customer service.
  • Micro-moments: Micro-moments can be considered as the best opportunities for brands to connect with their potential customers at the time they seek your help. Hence, it is important for you to have a proper understanding of your customers’ requirements and solutions for the same in order to win micro-moments.
  • Video Advertising: These days, the demand for video advertising is incredibly growing as never before. It has been estimated that approx. 90% o the shared posts was video in the year 2017. as the major ratio of audience prefer to watch relevant videos, posting videos on different social media channels help in leveraging video-based advertising to grab the attention of the target audience.
  • Big Data: Collecting and managing data for social media can be intimidating for most of the businesses. Thanks to big data management technology, that made it easier to collect, store and analyze data through various means to increase the efficiency and productivity of the organization. It is proven that the more efficiently a brand uses big data, the more it grows. whether it is about controlling online reputations, time reductions, cost savings, new product development or understanding of market conditions, big data tools and software can be helpful in all this.

Implementing these top digital marketing trends in 2018 in your business allows you to make better decisions while finding effective ways to grab customers attention. Well, if you also want to employ these digital marketing techniques and trends in your business to expect a better outcome, then you should undoubtedly avail the digital marketing services offered by NarmadaTech Solutions Pvt Ltd. We are a team of digital marketing professionals, possess the profound knowledge associated with the latest digital marketing trends that will dominate the whole business field. From big data to micro-moments to video advertising, NarmadaTech strives to fulfill all your business requirements.

 

How Digital Marketing Is Cost Effective?

It is considered that the digital marketing is the evolving trend which is going to escalate more in the coming years. If we compare digital marketing vs traditional marketing, we will come to know that there is a huge difference between these two strategies. The importance and scope of digital marketing is booming like anything as every business owner is opting to adopt this trend for making their business famous worldwide.

In a survey, it has been found that around 80-90% of customers are using online platforms for accessing anything. From this figure, it is clear that if you are an entrepreneur whether it’s a small business or a huge enterprise, developing an online reputation of your business is a compulsory task. All these will be done by running the best digital marketing campaigns. There are so many cost-effective digital marketing activities from which you can get positive results.

The most affordable digital marketing processes are as under

  • Content Marketing

Content marketing is done for receiving more and more targeted traffic on your website. This is the most cost-effective process and requires a very less amount for performing the whole content marketing process. You can avail huge profit using this strategy as this is done purely on the basis of the content and with great content, you can attract potential customers on your precious website.

  • SEO (Search Engine Optimization)

Search engine optimization is the process which is done for improving the online visibility of your website on the search engine result page. It is highly useful for getting immense traffic on your website organically without spending much money. If you will get success in running the SEO process, then you will get success in taking your website on the top page of the search engine like Google and more such search engines.

  • (SMO) Social Media Marketing

Social media platforms are making a huge impact on every business industry with its awesome features. With the ever-growing social media trends, you can make your business famous on all the online platforms. By running effective social media marketing strategies, you will get instant and best result in your business. Social media is the most popular platform considered in today’s time and if you will follow it correctly, you will get massive profits for your business.

  • Conclusion:

    With the help of the most cost-effective digital marketing strategies, you can achieve huge success in your business area. NarmadaTech is the top-notch digital marketing company in India. The company consists of the most talented and skilled digital experts who are filled with creativity and experience to handle any type of digital marketing project providing the successful result at clients’ end.